More Brands are Breaking into Web3: Mercedez-Benz, WarnerBros, Superman, Fast & Furious, and more!
Another exciting week with more projects coming in the space and more builders creating innovative UX and tools. Let's get your condensed dose of Branded NFTs in 5min.
Here’s the menu:
Mercedez-Benz by 0xNXT (focus)
Disney’s Little Mermaid NFT drop
Superman - Web3 Movie
Fast and Furious / HotWeels NFTs
Your NFTs are also WALLETS!!!
Mercedes-Benz Web3 Breakthrough
Mercedes-Benz is joining the NFT verse with a solid team and innovative storytelling.
The Vision
In its FAQ, Mercedez-Benz is clearly announcing the value it found in NFTs and how they intend to leverage the Web3 innovative instruments.
This announcement shows us again that brands are seeing NFTs as an enormous potential for growth, customer engagement, and loyalty.
The Team
Mercedez-Benz has hired 0xNXT studio to manage the development of its brand's core collections, consisting of interconnected projects.
Mercedes is brilliantly leveraging blockchain’s transparency and book keeping by highlighting the team’s web3ness credentials. Indeed, the brand secured its own ENS mercedesbenznxt.eth and displayed the team’s Web3 full package: ENS, [crypto] Twitter, and PFPs. Undeniable legitimacy.
The Storytelling
The strategy of the Web3 team is to involve the entire ecosystem of partners, from the brand core team to licensed third parties, enhance creativity, and foster collaboration.
Collection Tiers:
- Core collection: generative art collabs with renowned artists,
- 2nd Core Collection: Satellite one-time & stand-alone collection with partners for top customers,
- 3rd Core Collection: Peripheral collectibles created by third parties using Mercedes-Benz’s trademarks.
The Design
These digital collectibles are created by the Mercedes-Benz design team around Chief Design Officer Gorden Wagener and will make connections between the past, present, and future.
Wagener joined Mercedes-Benz in 1997 and has since implemented his "sensual purity" design philosophy throughout the brand's range of vehicles, from Maybach and AMG to the A-Class.
Gorden’s evocative bio and realizations (see below) suggest promising results for the NFT creations.
Design is taken from Culted Blog post by Marcus Mitropoulos.
The Immersive Web3 X
This is not the first time Mercedez-Benz is launching a Web3 project. However, this initiative marks a serious step towards web3 and a preparation for much more immersive and long-term experiences to create a new relationship with its fans.
To be continued.
Follow the collection updates here
Disney’s Little Mermaid 2023 Series
Disney is taking the merchandising business digital by using the most cost-efficient and scalable solutions, namely NFTs. The brand is launching a 200 NFT collection paired with the release of the movie in theaters.
In brief
Warner Bros announced its Digital Collectibles website.
With a teaser to Superman’s upcoming NFT movie…
Mattel sold out Fast and Furious/HotWheels NFT collection celebrating the New Movie
Turning NFTs into wallets!
NFTs have their own wallet where you can store crypto (yeah, it's like Inception!). So you could log into a DEFI protocol as your own NFT!
Imagine logging in Uniswap as your Ape, Meebit, or even a game weapon!
Use cases for ERC6551
Inventory system for owning items, outfits, equipment
Community loyalty or reputation systems
Minting or curating baskets of assets (art, collectibles, defi)
Composable media structures (stems to songs, art layers to painting, digital textiles to garments)
New on-chain game mechanics
On-chain meme/derivative economies
NFTs as onboarding vehicles instead of wallets
Great idea to increase PFP NFT’s utility and immersion.
Try ERC6551 @ Tokenbound.org
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And that’s a wrap!