Mercedes-Benz NXT Release The Most Honest NFT Drop, Rimowa Luggage x RTFK Phygital, Nike Swoosh x EASPORTS Partnerships
No more cash grab collections, brands are building alliances to bring thoughtful NFT experiences to their loyal fans and this, feels good. Let's get your condensed dose of Web3 & Branded NFTs in 5min.
Topics of the day:
Formula One NFT Ticketing
Mercedes-Benz NXT Drop
Rimowa x RTFK Drop
Nike Swoosh x EASports Partnership
In brief news that caught my eyes
Formula One Embraces NFT with Ticketing
Platinum Group will issue NFT tickets for the remaining 16 F1 races in the 2023 season.
The tickets will be available on the Polygon blockchain, providing enhanced security and loyalty rewards.
These tickets were introduced at Monaco Grand Prix, where Platinum Group partnered with Element and Bary to produce and distribute them.
Formula 1 teams have been actively venturing into blockchain technologies and specifically NFTs
F1 has recently registered its IP licensing in relation to digital assets showing their long-term NFT plans1
The move towards NFT tickets will unlock various features, aid authentication, and prevent counterfeiting while providing fans with lasting digital memorabilia and tradeable tickets.2
Mercedes Benz NXT (update) - Drop June 7th
Mercedes, the well-known German car manufacturer, has announced its very first core collection in collaboration with generative artist Harm van den Dorpel and art collectors Fingerprints DAO. The collection showcases generative art that delves into themes of motion, velocity, and perception. A collection of 1,000 unique generative artworks which depict radial arrangements that spin at varying speeds.
At high velocities, the human eye cannot fully comprehend objects, resulting in a blending of images that produces a blurred vision. As a result of this phenomenon, known as the stroboscopic effect, our senses are separated from actuality.
Mercedes-Benz has taken a wise approach by forming an in-house team and partnering with industry insiders to launch its NFT experience. By aligning the brand's innovative spirit with its community, Mercedes-Benz demonstrates a long-term NFT strategy in play and strong attention to its users. It is clearly distancing itself from dishonest brands that took advantage of the phenomenon by launching overpromising quick-cash-grab NFT collections.
In a move that demonstrates, even more, honesty, Mercedes is conducting a live Dutch Auction with a Rebate process, allowing collectors to receive a rebate if the price they paid is higher than the final auction price or to acquire even more NFTs with their already committed ETH. Mercedes-Benz is creating an outstanding playbook for brands willing to enter Web3.
The auction date starts on June 7 starting at 18:00 CET / 12:00 ET / 09:00 PT
Register here
PS. There are jurisdictions restrictions, please read the FAQ section.
Also more info about this thoughtful collection and NFT approach in general in my In-Depth review here 👇
Rimowa x RTFK - Drop Ends June 7th
Luggage brand Rimowa and Nike's tech collective RTFKT have collaborated to release a limited edition collection of 888 suitcases that can only be obtained by purchasing NFTs.
Both physical and digital representations of the luggage are available, and the partnership offers a unique experience where buyers can redeem their NFTs to receive the physical suitcase.
Rimowa boosts customer engagement by offering NFTs and a luxurious suitcase through its online community.
More info about the sale here
Swoosh by Nike Partners with EA SPORTS
Nike Virtual Studios and EA Sports have partnered to enhance and personalize the virtual sports experience for fans worldwide.
Key Takeways
The partnership aims to introduce new immersive experiences and unlock brand-new levels of customization in EA Sports ecosystem.
Nike's new partnership with EA Sports is geared towards offering unique opportunities for self-expression and creativity through sport and style.
The collaboration sits at the intersection of innovation, sport, and culture and will bring creativity and self-expression to the forefront for a fanbase of over 650M EASports fans as they connect, compete, and share their love for sport.
The collection will only be available to North Americans.
Follow Nike’s partnerships here
In Brief, news that caught my eyes
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And that’s a wrap!
https://tsdr.uspto.gov/documentviewer?caseId=sn97620234&docId=APP20221008081326#docIndex=2&page=1